🗣️30 minutes of Live Chat with marketing experts
CDPs Decoded:
Trends, Cookieless, Strategies & Data Activation Tactics for
E-commerce Brands
Broadcast has ended. You may watch the replay!
Here is What You'll Learn
Understanding CDPs Hype:
Activating Data Across Channels:
Dive into best practices for data collection and utilisation. Examine real-world use cases and strategies for activating data across various marketing channels to optimise engagement and conversions.
The Value of CDPs in a Cookieless World:
Assess the increasing importance of CDPs as third-party cookies are phased out. Learn about developing a robust data strategy that emphasises first-party data to maintain competitive edge.
Anders has built a solid career in marketing and customer relations, currently serving as the Director of Customer Relations at Raptor Services since January 2023. With over 5 years at Raptor Services, he has previously held roles such as Director of Business Development and Director of Omnichannel Excellence, showcasing his ability to enhance business strategies and customer engagement across multiple channels.
Nikolaj Skabye is a seasoned commercial leader currently serving as the Chief Commercial Officer (CCO) and Partner at Scratcher.io, where he oversees sales, marketing, and customer success. With extensive experience in strategic roles, Nikolaj has a proven track record in driving business growth and innovation, particularly in the digital and tech sectors. Prior to his current role, he served as Chief Sales Officer at Scratcher.io and held significant positions at Mynewsdesk, including Country Manager for Denmark. Nikolaj is also an active advisory board member for companies like My Beauty Guide and Zentabox, providing expertise in SaaS metrics and business development.